The number of active monthly users on Instagram is on the rise since 2013. Back then, the number didn’t exceed 80 million, while a research conducted in April 2017 shows that now Instagram has over 700 million active users on a monthly basis. This shows how with each year this social network gained more popularity and fame.
Naturally, within these numbers, there are major brands, companies, as well as mundane, everyday people and they all want the same thing. So what is it that Instagram provides for all these accounts? That’s an easy question. Everybody wants attention, acknowledgment of their work and recognition from others.
No matter if you represent a brand or yourself on Instagram, you’ll want to attract attention from other users on this popular social network. But this is easier said than done, right? Luckily we’re here to give you a couple of tips and tricks so that you too can get recognized on Instagram.
Always post high-quality photos
Instagram is and apparently always will be a social platform that rewards users that focus on the quality of images when posting. High-quality photos attract more followers and accumulate more likes than any other type of content posted there.
So the only thing that’s important to remember when posting on Instagram is to make sure that your content is of high quality. For this you’ll need a decent camera, and knowing that Instagram is mainly mobile photo sharing social network, you’ll do just fine with your iPhone or any other modern mobile device.
This is the best way to get free Instagram likes, and more importantly, it’s the best organic marketing strategy that allows you to gain real followers.
Stick to your niche when posting
Your faithful followers want only one thing from you. That is to provide a unique and interesting content. Once you decide which type of photos you’re going to post, you’ll need to stick to that decision. Your audience should rely on you to provide content of the same niche as your previous work.
This means that if you start posting photos of beautiful architecture, or landscape, you should focus on providing content of the same topic. Naturally, you can widen the niche by expanding to a couple of relevant topics that are in the same group. But newer go beyond this.
Create content that evokes emotion
Once you’ve chosen a topic that you’re going to focus on when creating content for posting on Instagram, you should start working on making it interesting. Anyone can get a decent camera and capture a photo of a beautiful landscape, street art, or anything else considered interesting.
But that alone isn’t enough to evoke emotion in viewer’s heart. You need to find a way to present your content in such way so that your followers can relate to your photo material.
So try to think outside of the box while practicing your photography skills. Try to capture the essence of the beauty at that exact moment. This takes a lot of patience and practice as well. So wait for that perfect moment and make sure that you’re ready for it.
Hashtagging is essential
Behind every successful post that gets an enviable amount of likes and comments, there is a popular hashtag. But sometimes it’s not about how popular the hashtag is, but how well you use it with your content. Surely you aware of the fact that hashtags that you use for your posts must be related to your topic.
So how do you find the right hashtag for your niche? First of all, yes you should look for the popular ones, but this doesn’t mean picking the one with the highest number of people using it. Try to use hashtags that precisely describe what you’re posting.
Don’t forget to edit
Editing your photo material before posting it is crucial for the success of it. No matter how good of a photographer you are, if you don’t spend time on editing and enhancing that photo even further, you won’t accumulate any likes. Instagrammers want to see perfectly edited photos on their feed, and there is no compromise here.
After you’ve spent half of your day on a photo session, don’t rush into posting your content just yet. Invest your time in perfecting that photo before you post it as it’s the only way to post successfully.
Remember that there is no room for error here. Every single detail of your photo will be examined, as Instagrammers have developed a pretty keen eye for discovering mistakes and flaws.
Tag your friends
One of the best ways to accumulate likes on your posts is to reach out to a wider audience. By tagging your friends in your photos, you’ll expand your reach and get likes from your friend’s followers as well. Don’t have too many photos with your friends on it? No problem, you can tag them nonetheless.
This is a popular way to mention them and reach out to their followers. For example, visiting a country that has been on your friend’s traveling wish list for a while, might be a good opportunity to show them what they’re missing. Snap a couple of photos while traversing the city and tag that friend of yours when posting.
This will surely get their attention and more importantly, their follower’s too. Posting a photo from your recent traveling adventure without tagging a close friend is a wasted content’s potential.
Interact with your audience
You can’t ask for appreciation of your work if you do not appreciate other’s work. Try to interact with you followers and their posts as much as you can. Be an active member of the community and your will see results from such actions.
If you like what you see on your feed then hit that like button, and possibly post a few comments as well. This will give them a reason to return the favor and interact with your posts in the future.